Guides
Small business marketing guides
Straight answers to the questions we hear most before a business hires marketing help. No jargon, no hard sell.
Revenue share vs retainer: how should you pay a marketing agency?
Two ways to pay for marketing, what each one rewards, and how to tell which one fits your business.
Marketing agency vs in-house: what suits a small business?
Doing it yourself, hiring someone, or bringing in an agency. What each one takes from you, and how to keep your options open.
SEO vs Google Ads: which should a small business do first?
One builds slowly and keeps working. The other works quickly and stops when you stop paying. Here is how to choose.
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